PacketZoom Increases Image Views 10%, Eliminates 70% Disconnects

Last week, PacketZoom released a case study on the integration of their Mobile Expresslane with a mobile shopping app for Sephora, one of the leading brands globally for beauty retail. As a result of the integration, 70% of mobile disconnections were eliminated and image views were increased by 10%.

Sephora’s mobile app, which was designed for both mobile shopping and to enhance the in-store experience, was recently launched for the Southeast Asian market and had been experiencing latency issues. Although this is a common challenge for mobile apps and particularly across the region, which faces a higher rate of session disruption than the US and Japan, low latency is particularly important to apps like Sephora’s that rely on image download speed and require session continuity to ensure that purchases are not interrupted.

PacketZoom’s SDK uses a drag-and-drop integration with no changes to infrastructure configuration or additional hardware or software, allowing Sephora to integrate it into their app in under an hour. Following integration, A/B testing of performance results with and without PacketZoom demonstrated a significant increase in user engagement, including a 10% increase in image views. Furthermore, 70% of all mobile disconnections were eliminated and the app ran 2x faster across all 3G, LTE, and WiFi networks. The Sephora team also reported an added benefit of reduced CDN bills, due to PacketZoom’s automatic offloading of mobile content caching from their CDN.

“As pioneers in the use of mobile in beauty we always look for new technologies to enhance our mobile app and benefit our customers,” Lorenzo Peracchione, Sephora Digital’s Regional Director of Mobile Commerce, remarked. “PacketZoom’s in-app networking technology allows us to improve our app speed, reduce disconnects and offer our customers the optimized user experience they deserve and expect.”
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